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Reviews

"Michael Bugeja’s ethics textbook, Living Ethics Across Media Platforms, appears designed to serve students across a variety of fields, from advertising to public relations to journalism, and to encourage personal responsibility in a morally converged as well as media-converged world. Living Ethics re-titles and updates with more than 100 new sources and excerpts an ethics book from more than a decade ago. The prose is straightforward—no arcane definitions or philosophical gobbledygook here—and the advice for students appears wise"—Loren Ghihlione, Northwestern University, in Journalism and Mass Communication Educator [NOTE: For complete review, click here.]

"This phosphorescent book puts communication ethics on a new order of magnitude. Living Ethics is destined to become a classic in the tradition of  Norbert Wiener's Cybernetics, Jacques Ellul's Propaganda, and Jean Baudrillard's Simulations. Brilliant in content and spectacular in research, a master teacher and public intellectual are at work here.  Establishing ethics discourse across media platforms is exactly what the fields needs in a technological age and we'll never be able to think about ethics in static terms again.  With formalism discredited and relativism simplistic, Living Ethics is an ingenious alternative"—Clifford G. Christians, Ph.D., Charles H. Sandage Distinguished Professor, University of Illinois, Urbana-Champaign 

"This is an important book—­a comprehensive look at media ethics, drawing on vital and pervasive concepts, and blessedly relevant to multiple media venues, not simply publishing, electronic media or digital media.  Big ideas about responsibility, fairness, bias, temptation are connected to specific examples, some powerful, some homely, but all useful. This is at once a treatise for serious readers and a text for students and professionals in a world where convergence is not only conceptual, but also part of the lives of people who work across platforms too.  A very useful contribution to the literature, building on and greatly amplifying an earlier edition"—Everette Dennis, Felix E. Larkin Distinguished Professor, Fordham University

"Living Ethics is full of wisdom and insight, featuring both the philosophical foundations that underpin ethics and real-life examples about how to apply ethics in our morally converged world. Talk about relevant! Rather than hypotheticals, the book is filled with real stories about plagiarism, graphic video, satire, sexual harassment, photojournalism, and direct quotes. It's the best ethics book in communications"— Paul Parsons, Dean, School of Communications, Elon University

"Thinking like an ethical professional doesn¹t mean abandoning your conscience, it means harnessing it. Living Ethics shows how, grafting anecdote and theory to responsibility, truth and integrity. For author Michael Bugeja, this ethical foundation applies consistently across media platforms. What¹s better, the last third of the book provides a framework for professional growth"—Lee Wilkins, University of Missouri


"The best thing about this book is that it refuses to accept the old adage about leading a horse to water but not being able to make him drink. This book believes students can be taught both to understand ethics and to act ethically, and then outlines a way to do just that"—Gregory Lisby, Georgia State University

"[Bugeja] wants us to experience how it feels to have a guilty conscience, not just think about it in terms of an abstract philosophical framework. Such an emphasis has a place in the classroom because it calls for personal accountability"—Robin Riley, New Mexico State University

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